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By L. Ron Hubbard
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There is a phenomenon which costs a company two-thirds of the effort of its staff members and executives.

“Developed Traffic” is a statement you will begin to see now. It is condemnatory. The symbol dev-t means on a dispatch, “This dispatch exists only because its originator has not handled a situation, problem or an executive order.”

It also means “Responsibility for your post very low.” Also it means “You should be handling this without further traffic.” It also means “You are manufacturing new traffic because you aren’t handling old traffic.” Also it means “For Gawd’s Sake!”

Every time traffic is developed somebody has flubbed.

“Developed” traffic does not mean usual and necessary traffic. It means unusual and unnecessary traffic.

Example: Department of Materiel is told “Buy some chairs for the Academy.” If this goes properly, the chairs simply get bought. Department of Materiel may have to ask a couple verbal questions of other departments to execute, but this is routine and necessary.

This can be used to dev-t in this fashion. Issuing executive order of “Buy some chairs” is asked “How many?” “What style?” “How much?” “From what firm?” Or somebody else is asked these at length. Department of Materiel is making the acquisition of chairs costly in terms of consuming dispatch time, other staff members’ time, upset and delay. This is dev-t.

Dev-t costs us the services of 66 2/3 percent of our personnel. Hence, large staff, no effectiveness.

Unwilling personnel always makes dev-t out of every situation, problem, order and policy. Take unwilling personnel off the lines and traffic busyness drops by two-thirds and effectiveness increases by many times.

This article excerpted from the course entitled
“How to Increase Efficiency.” © 1974 L. Ron Hubbard Library.
Offered to Optometrists by Sterling Management Systems.

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